Don’t Turn Your Back On Us Steve Jobs!
I’m never one to complain about falling prices of just about anything, and I certainly wasn’t upset about Apple cutting the price of Aperture 3 to $79 for those who download it from the Mac App Store.
However, I think it’s unfair that the boxed version of Aperture 3 still costs $199 if bought from Apple, and somewhere in the $160-$180 range when purchased from Amazon.
Aperture 3 is a spectacular piece of software. I love it. I really do. It’s fun to use and it saves me time – more than I can say about 99% of the software I’ve used in my lifetime.
But nobody should be forced to pay $100 more just for the sake of getting the box, disc, and manual.
Now, from a business standpoint, it makes sense for Apple to hook customers into using the Mac App Store. It wants to build critical mass the same way it did with iTunes, and amass as many credit-card numbers on file as possible.
Nonetheless, it’s only right that customers walking into an Apple store get the same price as one clicking on the Mac App Store.
Apple has made an art of keeping the shopping process as simple as possible – let’s hope the pricing differential on Aperture 3 isn’t a sign of change.