8 Reasons I Want the Fuji X100

by Mike on January 12, 2011

Want to Touch the Fuji!

UPDATE: Right now, Amazon and J&R are the only reputable dealers taking orders for the X100. Don’t be stupid and pay $2,00o on eBay.

As I mentioned in my recent post on the Olympus XZ-1, I am lusting after the upcoming Fujifilm X100 camera. I rarely get excited over any new DSLR that comes out, but I feel like Fuji read my mind with the X100.

I loved my Panasonic LX5. In some ways, it was the best camera I’ve ever owned. However, I sold it in anticipation of pre-ordering the X100 on the first day it’s available, and I do have an X100 on the way.

Here’s why:

1) It Looks Awesome

Am I superficial? Yes, and I don’t care. I like things that look cool, and the X100 looks like a really cool vintage film camera. I’m just too cheap to pay for film and processing. No, I’d rather pay $230 for Silver or Color Efex Pro. It gets me more than close enough to the look of film.

Anyway, look at this thing:

So lovely! But wait! There’s a lot going on under the hood!

2) Big Sensor

The X100’s sensor is the size of a crop sensor DSLR’s, and that means excellent image quality in low light. There’s a good chance that the X100 will produce less noise in low-light situations than micro 4/3 cameras like the Panasonic GF2.

3) Perfect Lens (for  me, anyway)

I am an avid street photographer, and the Fuji’s 35mm-equivalent f/2.0 lens is the perfect focal length for the kind of stuff I like to do.

I prefer prime lenses anyway since they’re way faster than zooms, and I rarely used the zoom on my LX5 – I treated it like I was shooting with a fixed-focal length.

I can’t speak for the actual quality of the lens, but photographer Laurence Kim had this to say about it:

“…I would be astounded if this lens was not superb, as all of Fuji’s past fixed-lens Fujinons have been.”

4) Ken Rockwell Hates It

If Ken Rockwell doesn’t recommend the Fuji X100, then it will be easier to find in stores. Love him or hate him (I am a fan), Ken has pull with camera buyers.

Here’s what he said:

“NEWS: Fuji X100.

Do I care? Not really. If everything tries to imitate the greatness of the LEICA M3, then why not just shoot the real thing? You can buy a real LEICA M3 for the same price as a D90, and you have no idea how nice is the real thing until you’ve shot with it. The M3 is much nicer than today’s LEICA M9.

If you know How to Win at eBay, my M3, case, 50mm f/2 SUMMICRON and coupled meter cost me under $950, delivered, and of course the LEICA M3’s color rendition, resolution, finder clarity, finder accuracy, focus precision and most other things are far superior to an M9 for less than the price of a throw-away X100.”

Thanks Ken!

5) It’s Small

The X100 is only slightly bigger than the Olympus E-PL2, but packs a much bigger image sensor. And needless to say, it’s a lot smaller than any DSLR rig.

6) It’s a Lot Cheaper Than the Leica X1

The Leica X1, the X100’s main rival in the small camera w/ DSLR-sized sensor category, retails for over 2 grand, while the X100 is expected to be priced around $1,000. I think it makes far more sense to buy the X100 and take a vacation to test it out than to go for the X1.

However, Fuji should apologize for using such a similar name. Then again, 100 is 99 more than 1, and I’ll take as much as I can get.

7) It’s Build Ford Tough

The X100 is mostly metal, including the dials, so it’s likely to survive when I inevitably drop it onto concrete.

8) It Has a Hot Shoe

The inclusion of a hot shoe means that my adventures with off-camera flash will continue with the X100.

In fact, I think I’ll be able to fit everything I need for a basic run & gun street shoot into one medium-sized bag. If I leave my DSLR at home, I can easily get the X100, wireless triggers, a small lightstand, and a small umbrella into a backpack.

Add it Up!

It’s a tough, little, sexy-looking camera that does everything I need it to do. And Ken Rockwell hates it.

How could I not love it? In fact, I pre-ordered one at Adorama! You can do the same through Amazon. This camera will be super-hot so if you’re intrigued, pre-order now and cancel later if you change your mind.


{ 1 comment… read it below or add one }

Affnan February 25, 2011 at 8:11 am

I read Ken opinion on this camera, however I do feels that its not fair to judge before testing the actual item.

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