Fuji Addresses X100 Questions – Lens, RAW, Manual Focus

by Mike on December 10, 2010

UPDATE: Adorama is taking pre-orders for the Fuji X100


Fuji’s gotten an awful lot of press for its upcoming vintagey-but-state-of-the-art-digital FinePix X100 camera. I mean I want one just from looking at it:

What can I say? I’m a sucker for esthetics, and old film cameras just look cool. I truly heart my LX5, but the Fuji’s big sensor, fast prime lens, and innovative viewfinder have me ready to stray…

Anyway, back to the main point. Fuji just sent around an email which addresses some common questions about the X100’s features.

Manual Focus

“With manual focus selected, focusing is achieved using the focus ring around the lens barrel. A distance indication bar enables you to pre-focus if required, or you can simply use the electronic viewfinder to focus accurately. There is, however, no rangefinder focusing capability.”

Why no interchangeable lenses?

“Image quality is paramount on the X100. That’s why the lens is fixed which, in turn, ensures that the light path and sensor position are perfectly matched for the best possible results. Our designers also wanted to keep the camera’s size down. Making the lens interchangeable, or offering a zoom lens alternative, would have increased bulk, detracting away from the X100’s original concept.”

How does the RAW button work?

“There has been much discussion over the provision of a RAW button on the camera body. This button has two key functions, when shooting in JPEG mode, it enables the user to instantly capture both RAW and JPEG files, plus it also allows RAW files to be developed in camera.

Those photographers hoping for a dedicated ISO button will be pleased to hear that the Fn button on the X100’s top-plate gives instant access to ISO settings as a default.”

{ 2 comments… read them below or add one }

Ann Arbor Real Estate December 13, 2010 at 10:57 am

This camera is going to sell like crazy. I can’t wait to get my hands on one. Then I hope they make one with interchangeable lens. I just can’t handle the cost of a Leica M9. Thanks for the update.

Jack Hubbell January 17, 2011 at 3:59 pm

This camera is supposedly designed for advanced to professional shooters, right?
So why would we need a raw button on this camera to toggle back and for between jpeg and RAW?
Why would we need instant access to this?

That button could be used for sooooo many other things.

To late to change it?
Will we be able to deactivate it?

If I’m doing some serious photography can I accidentally switch from RAW to Jpeg and blow my whole shoot?

It really is a stupid feature.

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