Now here’s some good news for Apple’s marketing department:
The European Imaging and Sound Association just named Aperture 3 as the winner of its 2010-2011 Photo Software Award, saying the following:
Apple Aperture 3 is a winner when it comes to organising your pictures in a smart and effective way. Thanks to face detection and GPS tagging, this software package makes it very easy to index, sort and retrieve your photographs by searching for the people or the places in the pictures. The program is very easy to use, and offers many new additional features together with high-class album printing and multimedia slide shows set to music. The new edge-aware ‘Quick Brushes’ tool is particularly useful for precision retouching.
The EISA posted a video about Aperture 3 here.