Chase Jarvis Talks Aperture 3.0

by admin on February 15, 2010

Commercial photography giant Chase Jarvis recently put out a great video showcasing the awesome editing capabilities featured in Apple’s new Aperture 3.0:

Chase also gave Aperture 3.0 an awful lot of love on his blog, raving about new features like enhanced brushes, video integration, and overall customization:

I’m usually a flag waver for artistic vision rather than gear or the tools of our craft, but this calls for an exception: just minutes ago Apple announced the much anticipated Aperture 3.0. And it’s the bomb. I’m lucky enough to have been using it for several months now.

Well if Aperture is good enough for Chase Jarvis, it’s good enough for me. Seriously, Chase doesn’t have a purely Aperture-powered workflow, but he is showing us that you can use Aperture by itself to help produce beautiful photographs.

Of course, it doesn’t hurt that Chase is one of the most successful commercial photographers in the world – the guy is sponsored by Nikon AND Hasselblad for God’s sake, and his client list is just freaking ridiculous – McDonald’s, Nike, Reebok, Mountain Dew, Microsoft, and of course, Apple itself!

My favorite photographers are people like Richard Avedon, Helmut Newton, Diane Arbus, and Sebastião Salgado. But Chase Jarvis is an inspiring guy – not only is he hugely successful from a commercial standpoint, but he creates stunning images and deserves kudos for his openness with us everyday amateurs.

His book The Best Camera, in which Chase publishes a series of incredible photos made only with an iPhone is simply a must buy.

Get the best price on Aperture 3.

Here are some other cool Chase Jarvis videos:

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